This tutorial will show you how to use BannerNow’s powerful retargeting features to create dynamic HTML5 banners that display products based on user behavior. By linking product data feeds to your banners, you can keep your ads relevant and engaging. Prerequisites: Here is an example of the product catalog that we will be using in […]
Articles Tagged: targeting
Segment Targeting using Data Feeds
The targeting feature allows you to display specific information for each audience segment. Here is a quick overview of how this feature works: Let’s create a Google Spreadsheet and use it as a data source for this tutorial. The Age column will represent the Segment values Next, click the Share button located in the top […]
Feed Targeting
The Feed Targeting feature allows you to display different products from your feed to different users based on the information that user’s browser provides when the ad is loaded ( IP address which is translated to the ISP, Country, State, City and Zip geo position, browser user-agent which is converted to user Browser Language and […]
Decision Tree
A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code. 1. Let’s start by clicking on the […]