This tutorial demonstrates how to use a Decision Tree to deliver personalized banner creatives based on audience segments. In this example, we will promote books from three different genres—Fantasy, Detective, and Horror—and display the most relevant banner to each audience. If a visitor does not belong to any of the defined segments, a default banner […]
Articles Tagged: publishing
Google Ad Manager – Schedules Direct publishing integration
Prerequisites: Api Access should be enabled in your Google AdManager account settings: Publish your schedule placeholders directly to Google Ad Manager using the Direct integration option.
Google Ad Manager – Advanced Format (out-of-page) Direct publishing integration
Prerequisites: Api Access should be enabled in your Google AdManager account settings: Publish your out-of-page advanced banners (interstitial, sticky, pushdown, bestfit) directly to Google Ad Manager using the Direct integration option.
Google Ad Manager – HTML5 Direct Publishing Integration
Prerequisites: Api Access should be enabled in your Google AdManager account settings: Publish your banners directly to Google Ad Manager using the Direct integration option
Google Ad Manager – HTML5 Ad tags
Create new banner(s) and click the “Publish” tab. In the Publish modal you will see the banner sizes you’ve chosen to publish. Click Next button to move to the next step. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code). If you have multiple banner sizes copy […]
Google Ad Manager – Advanced Ad Formats (out-of-page)
Create a new “Advanced Format” banner (Interstitial, Sticky, Pushdown, …) and click the “Publish” tab. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code) In Google Ad Manager go to Delivery->Creatives and click “New Creative” Select Advertiser and click on “Custom” creative format Select “Out-of-page (Interstitial)” ad […]