The AdTag params can be used to pass the dynamic landing urls into the banner.
For example, let’s imagine that you need to create a banner with 2 buttons and specify the hyperlinks for these buttons directly from the AdTag.
First, let’s prepare the banner to accept the dynamic landing urls.
For the first button enable the Landing URL/Hyperlink and input window.BN.urlParamsDecoded.a1
Here, a1 serves as a dynamic param that we will pass later from the AdTag.

For the second button add window.BN.urlParamsDecoded.d2 Landing URL/Hyperlink
The “d2” will be the dynamic param that we will pass later from the AdTag.

In the AdTag settings, assign values to your parameters:
a1
= https://bannernow.com
d2
= https://example.com

With this setup, clicking the first button directs users to https://bannernow.com, while the second button leads to https://example.com.


The Hyperlink append params can be used to add additional URL query params to the banner Landing URL/Hyperlink.
xample:
- Base URL: https://example.com
- Appended Parameters: ?utm_campaign=mycampaign1&utm_source=mysource1
- Resulting URL: https://example.com?utm_campaign=mycampaign1&utm_source=mysource1
This method enables you to gather insights into your campaign’s effectiveness and identify the most successful channels.
For more detailed information on URL parameters and tracking, refer to Google’s support resources.
