Retargeting/Remarketing Product Ids using Feeds

The Retargeting feature can be used to show users the products that they recently visited on your website. Prerequisites: Here is an example of the product catalog that we will be using in this tutorial. It has the product ID column, product description, product image, landing URL, etc. Now, let’s create a BigTable connection for […]

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Google Ad Manager – HTML5 Ad tags

Create new banner(s) and click the “Publish” tab. In the Publish modal you will see the banner sizes you’ve chosen to publish. Click Next button to move to the next step. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code). If you have multiple banner sizes copy […]

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Google Ad Manager – Advanced Ad Formats (out-of-page)

Create a new “Advanced Format” banner (Interstitial, Sticky, Pushdown, …) and click the “Publish” tab. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code) In Google Ad Manager go to Delivery->Creatives and click “New Creative” Select Advertiser and click on “Custom” creative format Select “Out-of-page (Interstitial)” ad […]

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